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Surrey Vintage Vehicle Society caters for veteran cars, vintage cars & classic cars, as well as commercials and motorcycles.

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cca 1902 Daimler 12 HP Rear Entrance Tonneau at Stonehenge

Early History of 'Daimler Motoren Gesellschaft' in Germany and 'Daimler Motor syndicate' in Britain
(Article updated 2023)

Interesting period photo received from Hillary Roach nee Porter (UK) who, with a cousin, is working on their family tree and has found photos of some of her Grandfather's cars including some glass slides. This is one of his oldest cars and is posed beside the big stones of the Neolithic Standing Stones at Stonehenge in Salisbury Plain in Wiltshire, UK. 

-- The car shown is an early British Daimler having the registration of D972 which had been issued at Kent County Council in 1904. Our veterans expert Ariejan Boss however believes the car is earlier and was built, pre-registration, being probably a cca 1902 Daimler 12HP Rear Entrance Tonneau. 

Registrations in the United Kingdom started in January 1904, with some Councils starting in December 1903. Cars already in use prior to 1904, but not registered, were normally registered during 1904, or they would not have been allowed on the road. Hilary was also interested in finding out the background to the Daimler name and history.

The background to 'Daimler' is quite complicated, as indeed is the connection between the German Daimler and the British Daimler companies. The history of 'Daimler' starts in Germany with Gottlieb Willhelm Daimler, a trained gunsmith, who subsequently moved locations and professions to work as the Factory Manager at Gasmotoren-Fabrik Deutz, previously known as N A Otto & Cie in Cologne, and owned by Nicholaos Otto.

Nicholaos Otto had earned a place in automotive history by developing the "Otto Cycle" which is the principle on which most of the world's vehicle internal combustions engines operate. Otto's engine had been copied from Frenchman Etienne Lenoir's Gas engine, but designed to run on liquid fuel. 

These atmospheric engines were designed entirely as stationary engines and N A Otto & Cie in Cologne was the first company anywhere to concentrate on manufacturing internal combustion engines. The venture was very successful resulting in sales of many hundreds of engines. 

The company was renamed Gasmotoren-Fabrik Deutz, and employed Gottlieb Daimler as factory Manager. Daimler brough with him a couple of other engineers who further developed the 'four stroke engine with in-cylinder compression'. In the 17 years since their introduction, over 50,000 Otto fixed stationary engines had been produced.

Despite this success, Otto and Daimler had major fundamental disagreements on how to develop the engines further. Daimler wanted to develop smaller engines, with adjustable throttling, suitable for mobile and transportation applications whereas Otto was against it. Great animosity arose to a point where Daimler was given the option or resigning or going to Deutz in Russia. 

Daimler chose the former and together with his pal William Maybach moved to the town of Bad Cannstatt where Gottlieb Daimler circumnavigated one of Otto's patents and continued development of the smaller engine using kerosene, commonly available as lamp fuel. Their 'factory' was a glass-fronted summerhouse of a small cottage. In 1885 they placed their engine into the world's first motorised vehicle, a two-wheeler bicycle type 'Petroleum Reitwagen'.

Numerous carburettor and ignition developments followed and eventually, together with Wilhelm Maybach, Daimler formed the 'Daimler Motoren Gesellschaft " (DMG) in 1870, a company that was successfully selling engines and complete automobiles from 1892. The DMG company grew and moved to the nearby town of Stuttgart, where inevitable bigger company politics started to develop. This led to financial problems where the financial backers of the company formed a management committee to take over. Gottlieb Daimler and Wilhelm Maybach left the company in 1893.

These financial problems introduced to the 'Daimler story' an Anglo-German automobile engineering entrepreneur Frederick Simms, a long-time boating friend of Gottlieb Daimler. Simms was appointed by the new DMG Management in Stuttgart to assist in running the company by becoming a director of DMG. 

Being a wily operator, he managed to engineer the return of Gottlieb Daimler and Wilhelm Maybach back into the DMG fold, and simultaneously to look out for his own interests. One of Simms' first actions was to look towards Britain and to purchase from DMG the rights to Daimler name and patents, and to form a totally separate manufacturing company to be located in Britain. This would look after Britain and British Empire and would be called 'The Daimler Motor Syndicate'.

Simms had noted that a good part of DMG business in Germany was supplying Daimler engines to power boats and launches. The Simms 'Daimler Motor Syndicate's' followed suit by supplying Daimler engines to power boats and launches at boat yards at Putney Bridge on the Thames in London. Thus the first Daimler products sold in Britain and British colonies were Daimler powered boats rather than cars. However, the automobile craze had started, and Simms had noted that Daimler powered Peugeots and Panhard were achieving notable successes in races in France, so he decided to make cars.

This is where another very unlikely character enters the 'Daimler Story'. At this time in 1895 Englishman Harry Lawson was attempting wholesale takeover monopoly of all UK automobile manufacturing via the British Motor Syndicate, by acquiring as many patents as possible related to motor manufacture. This was being achieved by public flotation of the company, so financing from the public. 

The purpose was not to advance or manufacture motorcars, but simply to make profits from the royalties from other people having to use hia patents to make their cars. Not many companies in Britain were making cars and he had the patents relating to making most of them. The BMS company was floated in 1896 and lasted only five years, ended by a 1901 court decision on monopolies, and by the natural rapid technological development of automobile engineering at the turn of the century making Lawson's early patents worthless.

Lawson had bought from Simms the now renamed British 'Daimler Motor Company' in 1895, with Simms as consulting engineer. Simms primary purpose was to find premises with a view to manufacture. Promising premises were found in Cheltenham, but Lawson went with a disused mill in Coventry.

 Further delays, lasting over two years, in machinery and drawings meant that Lawson had to use the Daimler Company to sell other cars for which he had patents. The first British Daimler left the works in January 1897 fitted with a Panhard engine. First Daimler engined Daimler left the factory in March 1897, by which time Daimler was having yet more financial difficulties. Creditors were calling on other Lawson companies for funds. 

Lawson eventually resigned from Daimler in October 1897, - and Simms had also resigned as the consulting engineer. Coincidentally Simms and Gottlieb Daimler took part in Lawson's inaugural 'Red Flag' London to Brighton Run in November 1896, and Simms also in the meantime founded the Automobile Club of Great Britain (later the RAC) in 1897. Gottlieb Daimler remains sporadically in the UK Daimler picture as consultant or Director, but never as a principal shareholder.

So Daimler Motor Co was one of the first and UK's oldest car makers. In 1898 Scott Montague of Beaulieu had introduced the then Prince of Wales to his own Daimler and the Prince had subsequently purchased one for himself. Later, as King, he purchased more, so Daimler were awarded the Royal Warrant in 1902 to supply cars to the Monarchy. Daimler's London Depot was specifically tasked with looking after the Royal vehicles. The Royal Warrant resulted in number of other European Royal families purchasing Daimlers. The Warrant was subsequently lost later to Rolls Royce in the 1950s.

1902 was also the year that the Daimler in the above photograph was manufactured. Many early cars were 'work in progress' and design and appearance changes were constantly being made.  Daimler Motor Co had established a manufacturing facility in Coventry and had a myriad of models available, some which were quite difficult to tell apart. The famous 'fluted' radiator was introduced in 1904, the flutes representing the previous cooling coils of the radiator. 1904 was also the time that the Daimler company had to be liquidated due to further financial problems, and a new company formed from out of the ashes. 

The new company bought the rights to the 'Silent Knight' sleeve valve engine and asked Fredrick Lanchester to secretly develop a vehicle using it. The result in 1908 proved a sensation and the vehicles were put through strict rigorous public tests by the RAC. Passing with flying colours, the Knight engine remained in use by Daimler until 1933.

This however did not stop Daimler's financial problems and it was eventually decided by the Daimler board in 1910 to 'merge' Daimler with the Birmingham Small Arms company. BSA, of the guns and motorcycle fame, was also famous for Lady Docker, wife of the Chaiman, who rode around in a fleet extravagantly expensive Docker Daimler limousines. The Dockers had eventually to settke in Jersey and BSA in turn sold Daimler to Jaguar in 1960. Jaguar merged with British Leyland 1966 when production of real Daimlers ceased. Although Jaguar died make 'badge engineered' Daimlers on Jaguar chassis. Ford bought Jaguar in 1990 and sold it to Tata in 2008. Daimler is currently marked as 'not trading'.

In the meantime, DMG Stuttgart in Germany in 1890s was doing well and Gottlieb Daimler and William Maybach were building specific automobile type vehicles, not relying on old coach technology. Business was booming. They had also built several race cars to the specific designs of an Austrian businessman/diplomat Emil Jellinek who was the DMG representative on the Cote d'Azur, in France. Jellinek named the cars after his daughter Mercedes. First cars ordered by him so named left the works in 1901. Following many successes with these cars, DMG adopted the trademark of "Mercedes" in 1902 for all their cars. DMG and Mercedes grew rapidly and expanded all over the world but, like most of Germany, was heavily held back by the outcome of 1914-18 World War.

While not directly relevant to the 'Daimler Story' in the UK, Daimler DMG's main competitor from the very beginning in Germany and worldwide, was the Karl Benz organisation. Karl Benz has been credited as the co-inventor of the modern motor car with Gottlieb Daimler. It is believed that while geographically not too far apart, the two never met. Benz had been developing his own cars and vehicles and was growing the Benz & Cie companies at some rate into major competition to Daimler DMG, being of a similar value and having similar reputation for high quality.

By the 1920s the German Benz & Cie organisation and the Daimler DMG organisation were of similar size and were in similar trouble, making just over a thousand cars annually. Their earlier discussions on joint co-operation in 'mutual interest' were accelerated, and in 1926 Benz & Cie. and DMG finally merged as one company, the "Daimler-Benz" organisation, calling all of their automobiles Mercedes-Benz.

Post Script: Just to slightly confuse the Daimler Story, in 1904 both Daimler organisations DMG in Germany and The Daimler Motor Co in the UK, were making commercial vehicles. In 1902 a company was formed in London, called the Milnes Daimler Company, which made double decker busses. Over 400 of these quite advanced busses had been sold in London by 1907. It should be noted that this was not part of the British Daimler Motor Co but a result of Daimer DMG of Germany take-over of a British tram and track manufacturer G.F. Milnes & Co. Ltd. These 28HP 31 seat double deck busses had a Cannstatt engine and chassis and British Milnes bodywork and were exported throughout the world. The partnership did not survive the First World War.

1896 - The first British built Daimler Autocar with a Dog-cart body

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